Google Analytics

  • Google analytics is of fundamental importance as a marketing measurement tool and will help a business to gauge which digital marketing campaigns are resonating with it’s target audience – which are/not working and these campaign tactics can be adjusted accordingly.
  • Avinash Kaushik, a Digital Evangelist with Google, his definition of Google Analytics: “Digital Analytics is the analysis of qualitative and quantitative data from your business and the competition to drive continual improvement of the online experience that your customers and potential customers have which translates to your desired outcomes (both online and offline).”

Social Media Marketing

  • Social media allows your business to manage your brand’s recognition and reputation, i.e., the more people talking about your brand or business on face book/istagram/pinterest, tweeting about you on twitter, reviewing content on a u-tube video or reading a blog post.



  • Choosing the right medium for any given purpose depends on the target market to be reached and the message to be communicated. For example, Face book is a marketer’s dream – when people search or you on face book, they will be able to find you, have one to one conversations with your customers, who will like your page, read your posts and share them with their friends.

E-mail Marketing  

  • Email  marketing is a very important component  and needs to be integrated with a company’s overall digital marketing plan.
  • The campaign must translate a unique benefit/value for the customer (incentive).  A strong call to action needs to be included just at the right time to get engagement. If this is not the case, the reader will delete it.
  • The message must be tailored to the target audience and crafted accordingly.
  • The message must be short and simple.
  • The content must be compelling and an easy step by step by step instruction to complete the steps in the conversion process.

E-mail marketing campaign


  • Your linkedin profile can be used as a platform that helps you gain valuable connections with key clients and generate leads for your business.
  • It gives you an opportunity to build valuable relationships with them.
  • Having an accurate and fully optimised business profile allows you to be found easily on linkedin organically.