- While using social media for marketing relies primarily on your business sharing it’s own unique, original content to gain followers and fans, it is also great to link to outside articles as well.
- If other sources, provide great, valuable information related to your brand or business you think your target audience will enjoy, do not be shy about linking to them.
- Linking to other sources improves trust and credibility as business and you may get some links in return (backlinks)
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