Digital Marketing Strategy

Editorial Calendar

• As with all marketing, integrating digital tactics with traditional marketing requires knowing your audience, having a written plan, and executing the plan creatively.
• The editorial calendar will be a very important component of the company’s content strategy. It maps out your content development process – what person is assigned to writing content on certain days of the week for his website and social media platforms – product pages, competitions, news articles, blogs posts and social media sharing content – what hastags to use etc.
• Use the editorial calendar to schedule the company’s posts and write appropriate product related content and being consistent – the more regularly you post, the more opportunity for connecting with people and this builds trustworthiness and credibility with them.