A blog is an online journal, diary or serial published by a person or group of people.
Blogging is the act of writing in one’s blog. To blog something is to write about something in one’s blog. This sometimes involves linking to something the author finds interesting on the web.
- Blogs are a wonderful online marketing resource, with the right strategy in place, of course.
- Frequent blogging can create a voice for your organisation, communicate the value of the products or services you have to offer, and help boost search engine visibility.
- Companies can identify key influentials and devote extra attention to them by providing compelling and engaging content who will want to tell their friends and professional communities.
- It is important that the blog is not an advertisement and should be a major part of a social media and marketing strategy.